Our Brands

Our portfolio continues to grow. Explore our brands by clicking on the logo’s below.
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Our Story

Benchmark Drinks is a London-based distributor and brand developer established in 2018. Led by MD Paul Schaafsma, the combined trade experience of the team totals over 100 years all in senior management roles. They manage a premium portfolio of award-winning global brands from Australia, New Zealand, Argentina and France.

We challenge ourselves every day to interpret customer needs, identify trends and recognise style profiles that are desirable to our target audience. Continually “benchmarking” our brands against our competitors is within our DNA, so much so it ultimately became our company name.

Culturally we believe in collaborative relationships with both customers and supply partners. Transparent communication with an understanding of what each other needs to achieve is key.

The team represents a deliberate balance of corporate experience and entrepreneurial enthusiasm. This mix sets the business on a course for strong growth and innovation, underpinned by reliable business fundamentals.

Paul Schaafsma and Kylie Minogue
Phone: +44 (0)208 067 1593
London, United Kingdom