KYLIE MINOGUE WINES, THE UK’S #1 ROSÉ BRAND,
WITH SALES EXCEEDING 675K CASES, LOOKS FORWARD TO ITS AMERICAN LAUNCH IN EARLY 2022
“I am absolutely thrilled to be launching Kylie Minogue Rosés in America, in partnership with Evaton Inc. It’s been a dream of mine to introduce Kylie Minogue Wines to the United States so this is a special moment for me. I can’t wait for Americans to be able to enjoy, and fall in love with these beautiful rosé wines.”
Kylie Minogue
The Kylie Minogue Wines Rosé US portfolio will launch with
The Kylie Minogue Prosecco Rosé, a bright, fresh, elegantly textured sparkling Prosecco Rosé, available in select markets including California, Florida, New York, Massachusetts, New Jersey, Texas and Ohio.
“Prosecco Rosé was the largest growth category for wine in 2021, with Kylie Minogue Wines leading the market as the number one Processco Rosé brand in the UK. The immense popularity in Great Britain and the demand for global expansion is testimony to the incredible energy, exquisite taste and refined palate that Kylie has contributed since we began Kylie Minogue Wines together. We couldn’t be more excited to continue our journey and to introduce Kylie Minogue Wines to the United States, distributed exclusively by Evaton Inc.”
Paul Schaafsma, Founder and Managing Director of Benchmark Drinks.
“It’s our privilege to bring Kylie Minogue Wines to the United States. The stunning success in the UK is a result of Kylie’s passion to produce great wines in partnership with Benchmark Drinks’ well-established expertise. From a business perspective, we are primed for success as the US has a dynamic rosé market and the Prosecco DOC Rosé has been embraced by consumers desire for the ‘Pink Prosecco’”
Stephen Brauer, CEO of Evaton, Inc.